Agha Noor was founded in 2011 by two young, determined sisters, Agha Hira and Agha Noor, who were 22 and 18 years old. Both sisters have come a long way in such a short period. Agha Noor at first began with only six employees and has now grown immensely to include many factories and stores both domestically and overseas. Intended to break down boundaries in the Pakistani fashion business by making fashion accessible to everybody while keeping the highest quality standards is the foremost priority of this brand. Since then, they’ve proven time and time again that their ideology and belief in their principles are widely accepted and eagerly anticipated. Agha Noor new collection has become a sensation, with one of the most cutting-edge approaches to brand conception and administration.
Agha Noor New Collection – Agha Noor Latest Kurti Collection, and Unstitched New Collection
This brand is a result of an incredible vision to make a difference in Pakistani fashion. Both sisters raised money to start this company and laid their first boutique in the small, cosy outlet at zamzama commercial, which always packed with people.
Agha Noor has evolved a long way in establishing itself as a vital element of this ever-changing market.
Agha Noor New Collection:-
Every Wednesday, a new collection arrives at Agha Noor stores, and it usually sells out within a few days. Cotton-net and cotton-silk shirts adorned with stonework start at Rs3,500 at Agha Noor. Embroideries, block prints on silks, printed chiffons, cotton nets, and glistening sequin work on shirts are available for less than Rs5,000.
In one of Hira’s interviews about Agha Noor, she stated that, Even as we develop with new ideas, we have worked incredibly hard to keep our prices low. Every night, we improvise, work on designs, and close loopholes until late. She also explains, We don’t have any official textile or design training and have learned everything on the job and spoken truly like businesswomen.
Indeed we can call it a brand that Pakistani women have embraced entirely, and they flock to it in droves in stark contrast to the less-crowded high-end stores immediately next door.
The Dolmen City outlet, located on the mall’s famous ‘fashion lane,’ frequently filled by a distinct group of women, both young and old, working women and housewives, ladies wearing veils and those who do not. Everybody loves to wear it.
Without further ado, let’s dive into the new collection:
Cotton Net Shirts:-
Ensembles are made of 100% cotton net, a formal fabric with a refined appearance. Ready-to-wear tunics, single kurtas, two-piece kurtas and dupattas, and in some cases, three-piece kurtas, pants, and dupattas are available. The shirts typically made of pure cotton net, include heavy stonework, thread embroidery, block patterns, and sparkling sequins work, among other things.
Formal Collection:-
Agha Noor new collection keeps you up to date on the latest fashion trend that you can add to your wardrobe. Agha Noor recently debuted a new collection of formal wear gowns with a stunning colour palette. This collection is perfect for formal occasions. Featuring a combination of zardosi techniques and canvassed on delicate pure materials in tye-dye organza, coupled with matching pants and dupatta to radiate flexible and timeless elegance.
Formal Bridal Collection:-
Agha Noor has lately launched a line of high-end bridal gowns for brides to be. Formal wedding ensembles are expensive, with gorgeous pastel colours as well as vivid shades. To create stunning silhouettes and timeless looks, they feature complex traditional embroidery methods and craftsmanship, including sheesha, zardozi, kora, gota, Resham, and others. A few of the articles from agha noor new collection mentioned below:
Adorjan:
Known for its details. This 100% handcrafted beauty is curated on the pure cotton net with gold, antique, zardosi craftsmanship, with intricate intricacies you won’t find anywhere else. It’s finished off with zari organza dupatta and Ijaar.
Anthea:
Beautiful embellishments fashioned on pure organza for flowing dreamy silhouette, with handcrafted flowers and lace accents, making this new favorite and trendy look. A patterned pure silk dupatta and matching pants complete the look.
For the pro-style tip,” Style with a pair of nude heels,” says Agha Noor.
Mirabelle:
This beautiful appearance created with ivory threadwork, pearl clusters, and sequins on pure raw silk 80 gms and paired with an embroidered dupatta and hand-sewn pearls on pure raw silk pants with silver zari.
“Refresh your wardrobe with Mirabelle; this highly elegant three-piece may be finished with striking jewellery and pastel heels,” a bonus tip by Agha Noor.
Izele Blush:
This lovely three-piece set comprised a dreamy shade of pastel pink with delicate ivory embroidery, hand-stitched pearls, crystals, and 3D flowers and paired with raw silk pants and a matching pure organza dupatta.
Melian:
Panelled frock with hand ari craftsmanship on a deep tone of red in pure cotton net, one of our most sought after looks. Paired with raw silk pants and a pure silk amazonian dupatta. This stylish ensemble is appropriate for both luncheons and small events.
“Ari needlework is usually so extremely elegant, so keeping that in mind, combine this with a choker and a pair of minimalist shoes.”
Agha Noor Design Vision:
Agha Noor sells garments that are more retail-friendly than trendy or unusual. The company steers clear of trendy or cutting-edge designs. They also kept prices low, which is crucial in the retail market. Clothing collections available are suitable for evening wear and formal and semi-formal occasions such as dholkis, mehndi, mayun, and Eid.
Attire collections of Agha Noor are frequently very attractive, making them appropriate for a traditional supper or gathering.
Tunics baggy, following the brand’s criteria of Small, Medium, and Large, which are based on the standard body size of Pakistani women. Hems rarely dangle, usually dropping or rising to the knee at most.
Conclusion:-
Agha Noor a high-end brand that specializes in formal wear. Demand for ready-made products is high. Agha Noor’s new Ready to Wear collection includes Sharara and Pant Style Outfits that can cater to all of your formal functions. To bring back the Nazakat era of women, they also have an unstitched collection, mostly sold out when it launches.