Borjan shoe brand is well known for its quality shoes and for its latest designs. In this article, you will see the history of Borjan shoes and the latest Borjan shoe collection.
The story of Borjan starts back in 1986. Initially, the Company named Prestige was only the seller of ladies and gents footwear. Prestige Company launches its outlets in the major cities of Pakistan on the 1st march of 1986 with its head office in Lahore. During the first two years, customer response and feedback were way higher than expectations. This above-expected response made their belief even stronger in their policies of quality and fashion.
By remembering this, the organization’s name was changed from Prestige to Borjan Private Limited. The idea behind the transition of Prestige into Borjan is to be the manufacturer of ladies and gents, both footwear and other leather products. At Borjan, innovation and technology come together with skilled hands and old-fashioned work ethics. This is the result of having one’s manufacturing units. Unlike other fashion brands in Pakistan, Borjan does not import or outsource its products; instead, it takes pride in quality artisans in its shoe manufacturing.
It saves no exertion in providing its customers with remarkable products through more than 1000 representatives and over 123 outlets over 70 cities of Pakistan. Borjan has remained true to the course of its decades-old vision of quality and luxury throughout these years. This decades-old following of its visions and maintaining quality in its products while balancing with inflation, its primary outlet in the Middle East Market in 2014. It plans to extend within the MENA locale as the openings emerge. MENA is an English acronym for the Middle East and North Africa region.
Latest Borjan Shoe Collection for Ladies
2014 was especially a good year for Borjan Shoe brand, advancing the attraction of fashion in footwear; it not only claimed its foothold in the Middle East market but also claimed ‘The Fashion Forward’ slogan and broadcasted the ‘Style Talk’ ad in 2014 to win the best add grant for the design class.
Being a supreme trendsetter for over two decades presently, Borjan is now the first Retail Brand in Pakistan to transfer its outlets over at Solar power, beginning from Borjan MM Alam road, Lahore outlet. In collaboration with Pantera Energy to promote the utilization of a clean, renewable resource for power production, Borjan has joined the country in its journey towards a Clean and Green Pakistan. It invited all retailers around the country to join them, ensuring that the power provision throughout their store is 100% reliant on direct energy from the Sun, hence reducing harmful greenhouse gasses and CO2 emissions. This self-evaluated step taken by Borjan is cost-effective and in reliance on the government’s current policies in fighting global warming. That is currently the biggest threat facing Pakistan shortly.
Buy Fashionable Ladies Shoes & Footwear
Borjan is also collaborating with the Pakistan Institute of Fashion & Design for visual merchandising training for its store employees to increase customer satisfaction. One of the most major problems hindering the growth of the footwear industry in Pakistan is higher energy prices. Increasing energy and inputs prices leads to an increase in the cost of production, which influences the expected production costs of the industries and thereby exports.
This transitioning towards renewable and cheap energy sources will positively affect the export of its products. The middle eastern market is now completely open since their first store opened up in the Sharjah UAE region. Despite all of this, we must not forget their biggest competitor in shoe exports in China’s middle eastern region. Burdensome taxes in the form of income tax and sales tax on retail businesses also affect shoe production costs.
Nayza Shoes
Following a soft launch back in 2016, Borjan formally launched their sports footwear brand called ‘Nayza.’ Sports shoes make up to 20% of the total market share of Pakistan, which is big and trending, and the segment is dominated by Service’s Cheetah and Bata’s Power. This category is growing swiftly in Pakistan as lifestyle and fitness culture is changing drastically, shifting the living curvature of the populace towards a positive axis. The sports and fitness scene is developing gradually here; hence trends are changing from formal towards comfort wear. The name of these sports shoes that is Nayza itself was selected to convey a love for action. And Naya reflects our language and heritage. It’s a name that is easy to pronounce and remember and conforms to Borjan’s ambitions to be something that will hit the target and go the distance.
Nayza Sports Shoes
A test for Nayza sports shoes is the main mover advantage that both Service and Bata hold. Over a long time, they have built solid brand acknowledgment and loyalty in the form of sports shoes. At this point, there’s the competition coming from international brands such as Adidas and Nike and various Chinese brands competing for comfort shoe wear in Pakistan. ‘Nayza’ has already acquired a 10% market share of sports shoe wear, and it is not far off from taking the number two spot currently occupied by Bata’s Power. This Optimism is based on Nayza’s differentiating features, including the fact that the brand is offering a professional sports shoe and appeals to people looking for a pair of comfortable shoes.
Only time can tell when and if Borjan’s sports shoe brand Nayza will be able to hit its value or not, but one thing is certain that with more and more people adopt not only an actor but also casual lifestyle which is making sports activities in Pakistan expected to grow shortly.
