Persol, one of the oldest eye wear brands, was founded in 1917 by Giuseppe Ratti in Italy. Their original products, like most brands, offer the culture and style of a specific time. Just like them, they were aimed at pilots and drivers. A silver arrow is the best design element that has remained constant over time; it is instantly recognizable as a Persol arrow. Persol sunglasses’ craftsmanship is still rooted in that era, and each frame is still handcrafted in Italy. Later Essilor Luxottica, an eyeglasses company, purchased the brand and now owns it.
Persol Sunglasses Collection and Persol Lens Collection
This business invented one of the earliest spring hinges for eye wear, known as the proprietary Meflecto system. Persol sunglasses originally came to the United States in 1962, and in 1991, in Beverly Hills, it opened its first shop on Rodeo Drive.
The first question first, Is Persol a luxury brand?
Persol is an Italian premium eye wear company specializing in sunglasses and optical frames. Now owned by the Luxottica company, and is one of the world’s oldest eye wear firms. The brand name comes from the Italian phrase “per il sole,” which means “for the sun.”
Persol Sunglasses:
Persol sunglasses now come in a wide variety of styles and colors. Designs are undoubtedly modern yet give you a traditional feel to them, which speaks well of this brand’s ability to modernize without sacrificing its classic elements. This is one of the critical reasons for Persol‘s long-term success.
There are a variety of forms to choose from, including circular, square, cat-inspired, and retro hues that are much more extensive collections.
There are several great lines, but none are as well-known as Persol 649 and 714. Persol 714 is especially popular because Steve McQueen was known to wear it. He’s believed to have shown up on the set of The Thomas Crown Affair wearing a pair of Persol 714s, putting his stamp of approval on this brand. Persol’s brand is now associated with this series, including a particular model infused with 24k gold.
The colors and patterns available for this frame are pretty diverse; a single model might have anywhere from three to more than a dozen different color variations.
Persol Sunglasses Style:-
649 is Persol’s most well-known and replicated design. 649 was first introduced in 1957 and created for Turin tram drivers, with big lenses to filter out dust and debris. It has all of Persol’s hallmarks, including Silver Arrow, Meflecto, and Victor Flex technology, and comes in various colors and styles. The 649 Original has a more comprehensive overall profile and more enormous temples and frames, whilst PO9649S has a slimmer profile and a less pronounced bridge.
Comfort:-
Meflecto is the world’s first flexible frame, initially introduced in the early 1930s. Two metal cylinders put into an acetate system, and a harmonic steel core crosses them. Stem blends effortlessly without placing pressure on the head, thanks to Meflecto. As a result, the glasses can adjust to any face shape for maximum comfort. This was a hell of technology for that time, as there was nothing like it on the market.
Persol Victor Flex, an adaptation of the Meflecto idea, was introduced by Persol. A three-incision bridge feature on these Persol sunglasses. This generates a pleasant curvature, improves grip, and improves comfort. Persol eye wear is also available in more than four sizes, with various bridge heights and arm lengths to ensure that each pair fits easily on any face. To make them as comfortable as possible, the “Telatura” method is employed to distribute weight equally throughout the surface of the glass.
Persol lens Collection
Persol also has a lens variant that allows you to choose from various colours and gradients. Combined with the many styles, this allows for a great deal of personalization.
Polarized Lenses:-
Persol’s research and development center first introduced polarized lenses in 1985. Russian astronauts and Italian mountaineers both utilized these lenses. Polarized lenses filter off light reflected from sand, roads, and water, ensuring good vision even in the harshest conditions. The extra-fine glass was used to create these 1.8mm super light Persol sunglasses with polarized lenses. To lower lens thickness from 2.2mm to 1.8mm, new production techniques were used to shape and temper the glass. This also makes them lighter and more pleasant to wear by reducing their weight. Furthermore, a fragile film of polarizing organic material is put between two crystal lenses, inhibiting damaging rays from water, sand, and roadways.
Crystal Lenses:-
Almost every pair of Persol sunglasses have crystal lenses made from high-quality materials. One of the most valuable natural minerals utilized in optical devices is crystal. As a result, Persol has crystal lenses, making them scratch-resistant and long-lasting. As a result, they provide excellent protection from the sun’s damaging rays and deliver exceptional visual clarity.
Photo Polar Lens:-
Photo Polar Lens combines polarized and photochromic lenses in a pair of Persol sunglasses. The photochromic lens meant to adapt to the light environment automatically. When exposed to bright light on a sunny day, this lens reacts by darkening to protect from the sun’s rays while also reducing eye strain. When light levels fall under a specified threshold, molecules revert to their natural state and become transparent. Persol Photo Polar lens combines a photochromic and polarized lens to adjust to any light situation. As a result, the photo Polar Lens avoids reflection, decreases eye strain, and ensures perfect eye comfort in extreme climatic conditions.
Conclusion:
Persol is still one of the most well-known brands for handcrafted sunglasses with high-quality materials and finishes. However, Persol sunglasses are pricey, with some models costing considerably more, such as the Steve McQueen edition 714s.
Persol is a traditional eye wear brand operating for over a century. This brand produces high-end products in terms of both quality and aesthetics. Their price of sunglasses reflects their high quality. Persol sunglasses are available in both men’s and women’s styles. In addition, they provide a 24-month warranty, a 100-day hassle-free return policy, and a price match promise.
