Back in the 1800s, three Parisian brothers started a modest jewelry business in the hopes of turning a meager profit. Almost 200 years later, their brand Cartier is one of the most popular fashion brands in the world. Celebrities and socialites often pictured wearing Cartier’s distinctive bracelets and watches. Most of the jewelry items cost at least five thousand dollars. But the question remains Why is Cartier so expensive?
Why is Cartier So Expensive? Surprising and Little-Known Facts About Cartier
The story of Cartier started in 1847 when Louis François Cartier took over his father’s jewelry workshop. The French revolution was ravaging France. And there was little demand for expensive items, which would mark their wearer as an enemy of the revolution.
Nonetheless, Louis Francois wanted to continue his family business. In 1859 With the opening of the first Cartier boutique With the rise of the second empire, Cartier’s business grew over a decade. Louis Francois’s son Alfred then took over the company. Moving it to the inspiring respect rue de la Paix in the jewelry district of Paris. Alfred’s sons expanded the Cartier brand overseas to London and New York. Below we are going to discuss Why is Cartier So Expensive? Surprising and Is Cartier Piece Worth Your Investment?
How Expensive Our Cartier Products Are?
Since then, the brand has grown globally, becoming what many consider to be the most exquisite jewelry house in the world. Its clientele has encompassed royalty film stars and business tycoons, King Farouk of Egypt, the Duchess of Windsor Elizabeth, Taylor Grace, Kelly and Clark Gable all, made their way to Cartier to buy their jewelry. So precisely how expensive our Cartier products and Why is Cartier So Expensive?
Well, their famous love bracelets are mostly priced around 5,000 though models with more diamonds can quickly sell for $10,000. And super deluxe versions push $50,000 apiece their watches price similarly with price points starting around $5,000 and rapidly rising to an average of $25,000. But these are only their everyday items available on their website. For real Connor says prices can skyrocket quickly for custom pieces.
Cartier Rings
For example, a vintage Cartier emerald ring sold for two hundred and seventy-five thousand dollars at auction in 2017. Another sapphire ring sold for three hundred and fifty-five thousand while a pear-shaped diamond ring sold for five hundred. And thirty thousand but that pales in comparison to pair of diamond rings, which sold for 1.6 million and 6.2 million respectively, and these are only their most expensive rings in 2010. A diamond panther bracelet sold for seven million dollars. And a let peregrine and necklace sold for an unbelievable eleven point eight million dollars. Whether these prices are justified is a topic of substantial debate in the world of jewelry, individual investors stress caution.
Is Cartier Piece Worth Your Investment
If you are treating a Cartier piece as an investment, as previously mentioned, vintage pieces in excellent condition can sell for millions of dollars. But they are indeed the exception and not the rule pre-owned Cartier watches can be found online for as little as five hundred dollars; however, it is hard to argue with the quality of Cartier products. They are still made 100 percent in Switzerland by master craftsmen, many of whom have a family history of watchmaking.
Going back centuries, gold watches fetch higher prices than steel ones. But the overall condition of watch plays a significant role as well. And of course, if a particular one has a compelling story behind it, then collectors a keen to pay handsomely for it. So depending on which piece you buy and how you treat it at Cartier bracelet or watch could be a terrific investment. But Cartier, just like Gucci, Louis Vuitton, and other luxury clothing brands, rely on destroying their merchandise to create the illusion of scarcity. In the last year alone, they removed more than 500 million euros worth of merchandise from circulation and crushed it to prevent their products from being sold at bargain prices. All the same, this practice shared among all of the Cartier’s rivals.
How Exactly Do They Stack Up Against Other Luxury Brands
well, according to one market research firm Cartier is the best luxury brand in the world. Cartier ranks highest on an index of the most luxurious brands. Research conducted by cadence found that factors such as heritage and quality resonated the most with consumers as they are determining the luxury position of the brand. And our study shoed that aspiration forms a crucial dimension of luxury.
Greg Clayton, managing director for cadence international London equally Cartier, has glamorous even romantic associations. He said the French provenance of Cartier lastly reinforces the poetic brand image cadence’s luxury index 2018 based on almost 6000 consumers. Interviews across 13 countries the survey polled consumers on characteristics. Such as quality distinctiveness, status exclusivity history timelessness feelgood factor, and experiential.
Love Bracelet
But in terms of overall valuation, Cartier is far from the most successful luxury brand. Cartier has an eight-point one nine two-billion-dollar brand valuation with the 7% growth rate for the past year. And any millennial knows that the Cartier’s distinctive love bracelet has become even more popular in the last few years. Much of this interest can be credited to a single person Kylie Jenner.
Back in 2016, the reality TV star posted a video on snapchat of her in a Cartier boutique desperately trying to remove her $5,000 bracelet. She was explaining that this bracelet has stuck on for like four years, and no one in the store can get it off. Kylie had to enlist a security guard to step in and try to remove the bracelet to become The owner of the billion-dollar bracelet. At that time, Kylie cosmetics Jenna has become the single highest-grossing influencer on Instagram and can charge 1 million dollars for a single sponsored post.
Her interest, infatuation with love bracelets, has generated buzz among her followers who otherwise may not have known of their existence. The love bracelet lightly modified in its shape than your ordinary bracelet. Love bracelet was designed in the form of an oval to fit as tightly as possible to someone’s wrist. It furthermore intended to be worn by both men and women. The love bracelets referred to as the modern love handcuffs. Because they secured using a screwdriver buzz goes that Cartier once had a strategy that forbade customers from buying love bracelets for themselves, they could only be bought by a couple. I must say one of the reason Why is Cartier So Expensive, is Kylie Jenner.
The reality of Love Bracelet Sale
Nowadays, there is still some unspoken rule that you shouldn’t buy a love bracelet for yourself. Again, more and more people tend to ignore the love bracelets initially didn’t have serial numbers due to a vast amount of counterfeits Cartier didn’t have any other option. But to start embedding each bracelet with a unique number that kept on file. So when you buy a love bracelet, be sure to verify that it is real. Of course, the love bracelet just one of the many products sold by Cartier. It is having a moment, but traditionally it was not their highest seller.
Cartier Watches
Not many people know that the Cartier designed the first men’s wristwatch before wristwatches were only for women. Wealthy men from high society were only wearing pocket watches. But after his aviator friends moaned about the exertion to use it. While flying, Alfred Cartier had the concept of a more efficient watch, and thus the men’s watch was born. Many people are also unaware of the story of Cartier’s famous crash watch. The popular Cartier’s crash has a very odd inspiration.
After a car accident, the owner of the Cartier watch brought it back to the store, hoping to fix it up. The watch’s face was then totally distorted. Jean Jacques Cartier saw it and had a flash of genius. He decides to recreate this crooked design. Jacques Cartier reached his aim in 1967. And after that, he started to sell this watch in limited edition. It quickly became a massive success as proof that the watchmaker was also an artist. The Cartier crash is still a representative of the organization. And is extremely envied at auction since the 19th-century flowers and animals have become part of the Cartier’s history.
Cartier jewelry
Cartier jewelry brings petals to life sparking diamond petals as bracelets, brooches, or necklaces seem surreal in their brilliance for the jewelers at Cartier. The reproduction of nature is a creative challenge. The collection characterized by wild animals from Africa, sacred animals from Egypt, and fantasy animals from Asia.
Why is Cartier So Expensive? One of the reasons is that Cartier has many celebrity customers now, and they are not new to the world of royalty and obeying culture. King Edward, the seventh of England, dubbed the Louis Cartier, the jeweler of kings and kings of jewelers. Besides financier, JP Morgan purchased the first Cartier mystery clock designed by Co and shaped like a temple in 1929. Overall, Cartier has made an indelible mark on the world of jewelry and luxury culture. They have painstakingly crafted each piece and use high-quality materials and precious stones which drive the price of their products up.
Conclusion Why is Cartier So Expensive?
The real answer to the question, Why is Cartier So Expensive?? Reveals the great conceit of most luxury brands, they destroy their merchandise to create the illusion of scarcity an prevent items from ending up on the second-hand market. The fact remains Cartier is still immensely popular And counts many of the world’s most famous and successful people among its customers.
In the end, it’s up to you to decide were the Cartier jewelry is worth the high price?
